MAINMOOD
Role: Product Designer (UX/UI)
Timeline: 8 weeks (concept project)
Tools: Figma, FigmaJam, Photoshop
MAINMOOD
Role: Product Designer (UX/UI)
Tools: Figma, FigmaJam, Photoshop
About
About
MAINMOOD is a mobile jewelry e-commerce app designed to help users discover and gift jewelry through a guided shopping experience. Instead of relying solely on traditional category browsing, MAINMOOD also offers personalized guidance that helps users explore products, select pieces, and complete purchases more easily in a few clicks.
MAINMOOD is a mobile jewelry e-commerce app designed to help users discover and gift jewelry through a guided shopping experience. Instead of relying solely on traditional category browsing, MAINMOOD also offers personalized guidance that helps users explore products, select pieces, and complete purchases more easily in a few clicks.
MAINMOOD is a mobile jewelry e-commerce app designed to help users discover and gift jewelry through a guided shopping experience. Instead of relying solely on traditional category browsing, MAINMOOD also offers personalized guidance that helps users explore products, select pieces, and complete purchases more easily in a few clicks.
The Challenge
The Challenge
Shopping for accessories especially when searching for a gift often means browsing through endless categories which can quickly become overwhelming for the users due to number of available options a brand can offer. In addition, most jewelry brands primarily rely on web-based shopping experiences, with very few dedicated mobile applications designed specifically for jewelry discovery. Those that are available tend to only show countless products while offering little guidance to support users in making a decision and as a result, users often rely on multiple platforms before completing what should be a simple purchase.
Shopping for accessories especially when searching for a gift often means browsing through endless categories which can quickly become overwhelming for the users due to number of available options a brand can offer. In addition, most jewelry brands primarily rely on web-based shopping experiences, with very few dedicated mobile applications designed specifically for jewelry discovery. Those that are available tend to only show countless products while offering little guidance to support users in making a decision and as a result, users often rely on multiple platforms before completing what should be a simple purchase.
Shopping for accessories especially when searching for a gift often means browsing through endless categories which can quickly become overwhelming for the users due to number of available options a brand can offer. In addition, most jewelry brands primarily rely on web-based shopping experiences, with very few dedicated mobile applications designed specifically for jewelry discovery. Those that are available tend to only show countless products while offering little guidance to support users in making a decision and as a result, users often rely on multiple platforms before completing what should be a simple purchase.
Competitor Analysis
Competitor Analysis
In order to better understand and address the common challenges found across existing platforms, i first decided to complete a deeper analysis of current jewelry retailers and marketplaces including Mejuri, Pandora, Swarovski, and Etsy, through methods such as real world usage, surveys, interviews, and web research.
In order to better understand and address the common challenges found across existing platforms, i first decided to complete a deeper analysis of current jewelry retailers and marketplaces including Mejuri, Pandora, Swarovski, and Etsy, through methods such as real world usage, surveys, interviews, and web research.
In order to better understand and address the common challenges found across existing platforms, i first decided to complete a deeper analysis of current jewelry retailers and marketplaces including Mejuri, Pandora, Swarovski, and Etsy, through methods such as real world usage, surveys, interviews, and web research.
Key Questions
Key Questions
Following the competitive analysis, as well as user interviews and research, several questions guided the design exploration.
Following the competitive analysis, as well as user interviews and research, several questions guided the design exploration.
Following the competitive analysis, as well as user interviews and research, several questions guided the design exploration.
What We Found
What We Found
Participants expressed that when purchasing jewelry as a gift, they often struggle to translate an idea or intention into an actual product choice. While existing platforms offer large selections, they provide limited support to help users confidently decide what to buy.
Participants expressed that when purchasing jewelry as a gift, they often struggle to translate an idea or intention into an actual product choice. While existing platforms offer large selections, they provide limited support to help users confidently decide what to buy.
Participants expressed that when purchasing jewelry as a gift, they often struggle to translate an idea or intention into an actual product choice. While existing platforms offer large selections, they provide limited support to help users confidently decide what to buy.
Many participants said they usually start by browsing categories like rings or bracelets, which assumes they already know what they want. While this still works, they also found it limiting and expressed a need for guidance when shopping based on occasion, personal style, or gifting.
Many participants said they usually start by browsing categories like rings or bracelets, which assumes they already know what they want. While this still works, they also found it limiting and expressed a need for guidance when shopping based on occasion, personal style, or gifting.
Many participants said they usually start by browsing categories like rings or bracelets, which assumes they already know what they want. While this still works, they also found it limiting and expressed a need for guidance when shopping based on occasion, personal style, or gifting.
Marketplace and retail platforms often present too many options, requiring users to constantly filter and compare products. As a result, many users spend excessive time browsing, which makes choosing a final piece more overwhelming.
Marketplace and retail platforms often present too many options, requiring users to constantly filter and compare products. As a result, many users spend excessive time browsing, which makes choosing a final piece more overwhelming.
Marketplace and retail platforms often present too many options, requiring users to constantly filter and compare products. As a result, many users spend excessive time browsing, which makes choosing a final piece more overwhelming.
User Personas
User Personas
Based on research findings, i developed two user personas to reflect the needs and challenges of typical jewelry shoppers.
Based on research findings, i developed two user personas to reflect the needs and challenges of typical jewelry shoppers.
Based on research findings, i developed two user personas to reflect the needs and challenges of typical jewelry shoppers.
Goals
Goals
Based on research findings and user needs, the following goals guided the design of MAINMOOD:
Based on research findings and user needs, the following goals guided the design of MAINMOOD:
Based on research findings and user needs, the following goals guided the design of MAINMOOD:
Simplify jewelry discovery
Simplify jewelry discovery
Simplify jewelry discovery
Support confident gift selection
Support confident gift selection
Support confident gift selection
Reduce Overwhelming browsing
Reduce Overwhelming browsing
Reduce Overwhelming browsing
Balance guidance and flexibility
Balance guidance and flexibility
Balance guidance and flexibility
Create a seamless mobile experience
Create a seamless mobile experience
Create a seamless mobile experience
Information Architecture
Information Architecture
After the goals were more clear, i then started with mapping out the information architecture to help in making our app and overall navigation as simple and flexible as possible. Users can either begin with the guided discovery experience or browse products directly through categories, depending on how they prefer to shop. I believe that this structure would ensure that both guided recommendations and traditional browsing coexist within a clear navigation system, allowing users to move easily from discovery to purchase.
After the goals were more clear, i then started with mapping out the information architecture to help in making our app and overall navigation as simple and flexible as possible. Users can either begin with the guided discovery experience or browse products directly through categories, depending on how they prefer to shop. I believe that this structure would ensure that both guided recommendations and traditional browsing coexist within a clear navigation system, allowing users to move easily from discovery to purchase.
After the goals were more clear, i then started with mapping out the information architecture to help in making our app and overall navigation as simple and flexible as possible. Users can either begin with the guided discovery experience or browse products directly through categories, depending on how they prefer to shop. I believe that this structure would ensure that both guided recommendations and traditional browsing coexist within a clear navigation system, allowing users to move easily from discovery to purchase.
User Flow
User Flow
Diving deeper, to now understand how users would move through the app, key user flows were mapped to visualize the journey from discovery to purchase. Mapping the user flow helped me in ensuring a smooth and intuitive path across the shopping experience while minimizing unnecessary steps and ensuring efficiency.
Diving deeper, to now understand how users would move through the app, key user flows were mapped to visualize the journey from discovery to purchase. Mapping the user flow helped me in ensuring a smooth and intuitive path across the shopping experience while minimizing unnecessary steps and ensuring efficiency.
Diving deeper, to now understand how users would move through the app, key user flows were mapped to visualize the journey from discovery to purchase. Mapping the user flow helped me in ensuring a smooth and intuitive path across the shopping experience while minimizing unnecessary steps and ensuring efficiency.
LO-FI Wireframes
LO-FI Wireframes
To explore different layouts and navigation options, I started with low-fidelity wireframes. These wireframes allowed early testing of user flows while ensuring the experience remained clear and easy to navigate.
To explore different layouts and navigation options, I started with low-fidelity wireframes. These wireframes allowed early testing of user flows while ensuring the experience remained clear and easy to navigate.
To explore different layouts and navigation options, I started with low-fidelity wireframes. These wireframes allowed early testing of user flows while ensuring the experience remained clear and easy to navigate.
UX/UI KIT
UX/UI KIT
A UI kit was then established to maintain consistency across the visual design. while also ensuring clarity in the user experience.
A UI kit was then established to maintain consistency across the visual design. while also ensuring clarity in the user experience.
HI-FI Wireframes
HI-FI Wireframes
Once the branding kit was establish i was now able to move forward with the High fidelity wireframes as well as adding interaction to create a cohesive and engaging mobile shopping experience.
Once the branding kit was establish i was now able to move forward with the High fidelity wireframes as well as adding interaction to create a cohesive and engaging mobile shopping experience.
Once the branding kit was establish i was now able to move forward with the High fidelity wireframes as well as adding interaction to create a cohesive and engaging mobile shopping experience.
Core Interactions
To demonstrate how MAINMOOD supports users throughout their shopping journey, key interactions were designed to simplify discovery, selection, and purchase. These interactions highlight how users can move seamlessly from exploration to checkout while maintaining flexibility in how they shop.
Core Interactions
To demonstrate how MAINMOOD supports users throughout their shopping journey, key interactions were designed to simplify discovery, selection, and purchase. These interactions highlight how users can move seamlessly from exploration to checkout while maintaining flexibility in how they shop.
Core Interactions
To demonstrate how MAINMOOD supports users throughout their shopping journey, key interactions were designed to simplify discovery, selection, and purchase. These interactions highlight how users can move seamlessly from exploration to checkout while maintaining flexibility in how they shop.
Guided Discovery Quiz
Users can begin their journey through a guided discovery flow that helps narrow down jewelry options based on their needs, making it easier to find suitable pieces without extensive browsing.
Guided Discovery Quiz
Guided Discovery Quiz
Users can begin their journey through a guided discovery flow that helps narrow down jewelry options based on their needs, making it easier to find suitable pieces without extensive browsing.
Users can begin their journey through a guided discovery flow that helps narrow down jewelry options based on their needs, making it easier to find suitable pieces without extensive browsing.
Wishlist Selection & Add to Bag
Wishlist Selection & Add to Bag
Wishlist Selection & Add to Bag
Users can explore product details, save favorite items, and easily add selected pieces to their bag through a streamlined shopping experience.
Users can explore product details, save favorite items, and easily add selected pieces to their bag through a streamlined shopping experience.
Users can explore product details, save favorite items, and easily add selected pieces to their bag through a streamlined shopping experience.
Order History & Management
Order History & Management
Order History & Management
Users can access their profile to review past purchases and manage their orders, supporting a complete post purchase experience.
Users can access their profile to review past purchases and manage their orders, supporting a complete post purchase experience.
Users can access their profile to review past purchases and manage their orders, supporting a complete post purchase experience.
TAKEAWAYS
TAKEAWAYS
TAKEAWAYS
Designing MAINMOOD helped me better understand how overwhelming jewelry shopping can feel, especially when users are looking for gifts without knowing exactly what to buy. Throughout this project, i explored how guided experiences can support decision making while still allowing users the freedom to browse and explore on their own. Working on MAINMOOD also strengthened my approach to mobile e-commerce design and interaction thinking. It reinforced the importance of creating experiences that feel simple, supportive, and intuitive, helping users move from discovery to purchase with confidence.
Designing MAINMOOD helped me better understand how overwhelming jewelry shopping can feel, especially when users are looking for gifts without knowing exactly what to buy. Throughout this project, i explored how guided experiences can support decision making while still allowing users the freedom to browse and explore on their own. Working on MAINMOOD also strengthened my approach to mobile e-commerce design and interaction thinking. It reinforced the importance of creating experiences that feel simple, supportive, and intuitive, helping users move from discovery to purchase with confidence.
Designing MAINMOOD helped me better understand how overwhelming jewelry shopping can feel, especially when users are looking for gifts without knowing exactly what to buy. Throughout this project, i explored how guided experiences can support decision making while still allowing users the freedom to browse and explore on their own. Working on MAINMOOD also strengthened my approach to mobile e-commerce design and interaction thinking. It reinforced the importance of creating experiences that feel simple, supportive, and intuitive, helping users move from discovery to purchase with confidence.
Get in touch
© 2026 Anne Tchoumba
Get in touch
© 2026 Anne Tchoumba
Get in touch
© 2026 Anne Tchoumba